Trip.com, platforma globală de călătorie, marchează cea de-a cincea aniversare în timp ce își continuă planurile ambițioase de expansiune conduse de misiunea sa de a fi însoțitorul de călătorie de încredere pentru călătorii din întreaga lume.
In celebration of its fifth anniversary, Trip.com is running a global “Hi Five World!” campaign and corresponding local market campaigns to coincide with the mega 11 11 and Black Friday sales days, offering consumers around the world highly competitive local deals and discounts, including:
- One-for-one ticket deals in Hong Kong
- Up to 50% off deals in Japan
- Daily hotel and flight offers in Thailand
- Crazy hour flash sales in Singapore
- A lucky villa lottery draw in Vietnam, flight giveaways in Australia and New Zealand and the chance for European users to get huge discounts on a Barcelona getaway
For the past five years, Trip.com has set itself apart by delivering an all-in-one suite of high-quality travel products through its mobile-first channels to users around the world, along with industry-leading customer service. Its highly successful app-first strategy has steadily driven installs, growing to more than 6.2 million downloads. In July 2022, Trip.com was named the 10th most downloaded online travel agent app globally in the first half of this year, by leading app analysis firm Apptopia.
Across its 48 sites, Trip.com has facilitated millions of orders and from 2017 to present has seen average annual app order growth of 127% and average annual app install growth of 101% – including over 2020 and 2021 during the height of the pandemic – showing the strength of its recovery as global travel continues to revive.
Trip.com has also seen a roaring recovery following the peak of the pandemic. As of Q2 2022, air ticket bookings were up 680% year-on-year and hotel room nights saw an increase of 151% compared to Q2 2019. Whilst in H1 2022 car rental transactions on the platform grew over 700% compared to the same period in 2021 and train orders saw 535% growth this year compared to 2021.
Inspiring travel has always been central to Trip.com’s marketing success, with insightful and useful travel content a key pillar in stimulating demand. In the context of the global pandemic, Trip.com also strives to keep travelers up to date on quarantine and entry-exit policy information as cross-border travel becomes possible around the world.
