American Marketing Group dezvăluie programul actualizat Distinctive Destination Weddings

American Marketing Group, Inc. (AMG) has unveiled an upgrade to its Distinctive Destination Weddings niche program for travel agents, it was announced today at the company’s global conference in Boca Raton, Florida. The enhanced system adds a lead generation program, as well as training courses and certification.

The Distinctive Destination Weddings program features a consumer-facing website with content that is fully customizable, mobile-optimized, and lead-generating. It also provides back-end analytics to help agents better employ and adjust their marketing efforts.

Now that it is being powered by OnlineXpress (AMG’s proprietary agency website solution), the program offers agents these enhanced business-building benefits:

1) Better Interaction

Agents can build profiles for the bride and groom that can be kept private. They can also send communications to guests about wedding and destination details. Interactions connect to the agencies’ back-end systems so they can easily stay in touch with guests and handle any travel-related changes that may arise on behalf of the bride and groom.

2) Better Content Management

The new destination weddings website is pre-loaded with preferred supplier and unique agency content, including a blog. It also gives travel agents a greater editing capability than the previous system offered.

3) More Leads

Calls-to-action (CTAs) for destination weddings and honeymoons have been added to every page of the customizable website. Leads are automatically generated that reflect clients’ specific needs and wants based on their behavior on the website – which better prepares agents to interact with them and close sales.